Problem
The fashion industry operates on fast, linear production models with limited accountability for lifecycle impact, while new material innovations struggle to reach adoption and scale.
Regulatory Pressure
The sector is undergoing structural transformation driven by Ecodesign requirements (European Parliament & Council, 2024a, Arts. 1–3, 5), Digital Product Passports for traceability (European Parliament & Council, 2024a, Art. 11), Extended Producer Responsibility obligations (European Parliament & Council, 2008/2025, Art. 8a), sustainability reporting (European Parliament & Council, 2022, Art. 19a), and verification requirements under the Green Claims Directive (European Commission, 2023, Arts. 3–10).
System Shift
From trend-based consumption to traceable, compliant, circular product systems.
Our Solution
Through Modality™, Transforming Textiles uses fashion as a real-world testing and demonstration platform for circular textile systems, demonstrating durability, repairability, and fiber-to-fiber regeneration while aligning with traceability, compliance, and verification requirements (Ellen MacArthur Foundation, 2017, pp. 20, 36).
European Parliament & Council. (2024a). Regulation (EU) 2024/1781 establishing a framework for the setting of ecodesign requirements for sustainable products (ESPR).
European Parliament & Council. (2008/2025). Directive 2008/98/EC on waste (Waste Framework Directive).
European Parliament & Council. (2022). Directive (EU) 2022/2464 on corporate sustainability reporting (CSRD).
European Commission. (2023). Proposal for a Directive on substantiation and communication of explicit environmental claims (Green Claims Directive).
Ellen MacArthur Foundation. (2017). A new textiles economy: Redesigning fashion’s future.
Niinimäki, K., Peters, G., Dahlbo, H., Perry, P., Rissanen, T., & Gwilt, A. (2020). The environmental price of fast fashion. Nature Reviews Earth & Environment, 1(4), 189–200.
